Starbucks Swot Analysis 2014
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Strategic Analysis Starbucks Presentation Group 2
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Furthermore, the opportunities of Starbucks have to be evaluated. One of the opportunities is to use social media to attract customers. Nowadays, online marketing is one of the ways to advertise new products Close, In this case, social media Snapchat, Facebook, and Twitter can attract young adults and youngster to try Starbucks products. Another opportunity is to provide delivery services in the capital cities, as the traffic is high.
In this case, the customer base of Starbucks can be quickly increased, as there are many people, who do not have an opportunity to visit Starbucks locations during the day. Furthermore, paying attention to the development of the phone applications is another important opportunity. For instance, the app for the European and Middle East markets is not efficient, as it lacks important information about the products and interactivity. Despite having a distinct competitive advantage, the threats are present. One of them is the dominating number of the local coffee shops with the lower prices.
Moreover, the number tends to increase in both American and international markets. This aspect might threaten Starbucks profitability and competitiveness. Another threat is the fact that the prices for the coffee beans and dairy products tend to rise. In this case, the company might experience the increased caused. Lastly, changes in economic or political regulation might limit the operations of the company in the world. This aspect will generate the demand for the substitute products with the lower price.
Close, A. Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York, NY: Routledge. Schultz, H. Pour your heart into it: How Starbucks built a company one cup at a time. New York, NY: Hyperion. Starbucks: About us. Retrieved from They have more than 30 blends and single-origin premium coffees. Starbucks Coffee International.
Starbucks SWOT analysis allows the company to see their current position in the coffee industry. This practice has led to brand awareness, an excellent reputation, and high customer following. Introduction was the start of the Great Recession. Up until that point, many were enjoying the finer things in life as the economy grew at a fast pace, and many began to live beyond their means. What began with the burst of the housing bubble, this ubiquitous event affected all facets of the economy to include massive job losses which caused sharp cutbacks in consumer spending Economic Policy Institute, n.
It is well known that coffee is a generally cheap commodity that is often served complementary. This plan fostered an environment of passion and involvement of the community. In order to embark on this initiative and attempt to return to its brand, Starbucks approached the initiative with a transformational and authentic leadership style, teamwork, and renewed organizational structure. Leadership Style There are many leadership styles that can be employed to be effective in business.
Examples of these include but are not limited to autocratic, democratic, laissez-faire, path-goal theory, bureaucratic, transformational, transactional, charismatic, authentic, servant, etc. In some cases a combination of leadership styles are combined for a desired outcome. In the case of Howard Schultz , a combination of transformational and authentic leadership was used Coulson, Transformational leaders inspire their team members because they expect the best from everyone, and they hold themselves accountable for their actions.
They set clear goals, and they have good conflict-resolution skills. This leads to high productivity and. Starbucks has been making use of new technologies very well. For instance, its customers receive personalised order suggestions generated via a learning platform that is built and hosted in Microsoft Azure Sokolowski, Likewise, the company gathers massive amounts of data through AI from over millions of transactions a week. It is always in search of new tech innovations. Indeed, Starbucks is a technology pioneer in the coffee chain industry. Many people accuse Starbucks of polluting the environment.
Starbucks uses thousands of cups a minute, many of which are not considered recyclable. The impact of plastic waste on water, oceans, and health is huge. However, the company has taken a number of initiatives to reduce the impact of its operations on the environment. The reusable cups are also being introduced across Europe, the Middle East, and Africa. It has also set a target to reduce carbon, water and waste by Starbucks has been fined in the past few years over a number of issues in some countries. For instance, it was fined in by the Westminster Magistrates Court, London for leaving rubbish bags on the street outside of the collection times. Similarly, it was also fined Rs 1.
Therefore, it is extremely important for Starbucks to ensure that it does not violate any rules and regulations in the countries where it operates.
